TLACast • Volume 30, No. 5 • December 2011


Spotlight on:

In TLA's campaign to give back to our communities, we will be hosting a blood drive at conference. The Gulf Coast Regional Blood Center will set up a special area on the third level of the convention center on Wednesday, April 18, from 12:30 – 5:00 PM and Thursday, April 19, from 9:00 AM – 1:30 PM for donors who want to offer hope and a chance for life to those in need. Additional information, including a sign-up sheet, will be posted on the TLA conference website by March 15.


Diamond Level
BWI/Follett Library Resources
Media Source

Platinum Level
Baker & Taylor
Bound to Stay Bound
Mackin Educational Resources

Gold Level
Davidson Titles
Gale Cengage Learning
Ingram Library Services 

Silver Level
Britannica Digital Learning
Brodart Company
EBSCO Information Services
Lee & Low Books
Polaris Library Systems

Bronze Level
ABC-CLIO/Linworth Publishing
Bloomsbury Children's Books
Escue & Associates
Garrett Book Company
Penguin Young Readers Group
Perma-Bound Books
Renaissance Learning
Rosen Publishing/
PowerKids Press
Sentry Technology Corporation
Star Book Sales
Troxell Communications

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 TLA 2012

The R4L TLA Conference, which will be held April 17-20, 2012 in Houston at the George R. Brown COnvention Center, is built around the commitment of libraries to be responsive to community needs, relevant to patron and stakeholder interests, revolutionary in methods and technology, and right now in delivering timely services while promoting reading for life. With over 300 programs, including preconferences and hands on labs, the 2012 conference offers programs for everyone. From the latest in eBooks and licensing to implementing new learning strategies and operating in the current fiscal environment, these sessions offer a wide array of choices.

This year’s featured speakers include: New York Times best-selling author Brad Meltzer, Unshelved creators Gene Ambaum and Bill Barnes, author and intellectual freedom advocate Judy Blume, international author Harlan Coben, author Justin Cronin, actor and literacy advocate Nathan Fillion, New York Times best-selling author John Green, library technology expert David Lee King, public librarian and ALA Presidential candidate Gina Millsap, Library Journal Mover and Shaker Eli Neiburger, best-selling author Lisa Scottoline, school librarian and ALA Presidential candidate Barbara Stripling,  leadership expert and ALA President-Elect Maureen Sullivan, and ROI expert Bruce Kingma.

Conference planners have also created an exciting series of parties and events. Want to visit a Speakeasy from the Roaring 20’s complete with dancing and gambling? Bring your favorite 20's fashions. Care to participate in a conference-wide geocaching event? Don’t forget about the book cart drill team competition and be sure to squeeze in all the networking, parties, and special events at conference!

This year, we are making it easier than ever to plan your conference experience in advance. The 2012 Conference Program has been incorporated into the winter issue of the Texas Library Journal, which you should be receiving shortly after New Year’s Day. You can already access the daily schedule and daily listings by type of library at TLA’s conference homepage. The conference mobile app is now available on multiple mobile platforms. This application enables attendees with a web-enabled phone or other mobile device to access their schedules while on the go and receive real-time updates to sessions and author events. It will also offer Twitter and photo stream for conference-related events, exhibitor information, and show documents. And to keep up with the latest conference news and developments, check out the TLA conference blog.

With one of the world’s largest library tradeshows, TLA offers attendees unparalleled access to the companies that supply the resources, content, and equipment to run libraries. With hundreds of companies exhibiting at TLA, the Exhibit Hall is a must stop shop for attendees! You can start today checking out 2012 exhibitors through TLA’s online Buyers Guide.


Texas Teens 4 Libraries is an all-day event for teens, scheduled on Thursday, April 19, 2012, 8:00am-4:00pm. TT4L is designed to encourage the active participation of teens in TLA’s annual conference by offering them the opportunity to attend sessions, visit the Exhibit Hall, talk informally with YA authors, and interact with other Texas young adults who share their interest in reading, technology, and libraries.

As an incentive for attending the conference, TLA has approved a reduced one-day registration fee of $30 for teens participating in TT4L. The registration fee for non-librarians, such as teachers or parents who are assisting sponsoring librarians as chaperons, is also $30. To learn more, go to Texas Teens 4 Libraries.


School Librarians: Instructional Leaders

The Texas Library Association and the Texas Association of School Librarians are partnering to create a new, highly intensive continuing education experience for professional school librarians. The goals of the initiative are to: 1) increase the ability of school librarians to develop highly collaborative instructional programs that improve collaboration between school librarians and teachers; and 2) promote school librarians and their role as education specialists to school leaders (principals, administrators, and superintendents).

This cutting-edge CE program will offer an innovative and in-depth training regime that focuses on empowering school librarians to master rigorous and curriculum-centered instruction, particularly in the area of integrating technology and information resources into the learning process. The desired outcome of this multi-leveled experience is to enable school librarians to become educational leaders on their campuses and to showcase how their contribution to student success can be demonstrable and significant. The program builds on the most-recently adopted state standards.

Mary Long, adjunct professor at Sam Houston State University and veteran school librarian, has been selected at the project coordinator. She is working with TASL’s project task force chairs, Marty Rossi and Mary Woodward. The training is expected to be unveiled in the spring.

Texas Library Snapshot Day

Library Snapshot Day (LSD) provides a way for libraries of all types across Texas to show what happens in a single day at their libraries. It is a “snapshot” of a day in the life of a library. This year, Texas Library Snapshot Day was held October 31, although libraries could select any day in October to participate.

Almost 250 library systems (including public, school, and academic institutions) statewide participated. Preliminary data show that, on average, LSD school library participant served 222 students every day in curriculum instruction. The typical LSD public library participant enthralled 50 kids everyday with storytime.

Here is a sample of some patron comments:

"I use the library to take exams for my grad school program. Everyone is very friendly and helpful. The environment is nice and quiet, perfect for test-taking.”

“Our library keeps up with the latest technology while still keeping a love for books in the children's eyes. They are always offering the latest materials to help keep up with our TEKS instruction. They cater to the children, teachers, and parents alike and offer wonderful lessons that are grade appropriate. They also have wonderful reading incentive programs and rewards participation by inviting students to fun themed parties throughout the year.”

“I frequently use the library databases for nursing research.”

“Document retrieval services are awesome! They are efficient and make my research much easier.”

Strategic Planning

TLA is laying the groundwork for the Association’s goals and services over the next three years with the target of having a fresh three-year strategic plan finished no later than Annual Assembly in July, 2012.

TLA’s current strategic plan was developed over two years ago. Although many of the ideas expressed in that document are still relevant, it’s time to re-examine the entirety of the plan in light of today’s (and tomorrow’s) shifting realities. We are looking at the values, vision, mission, and the plan itself from a fresh perspective.

To learn about this process and to offer your input, go to TLA’s Strategic Plan Task Force.

Texas Bluebonnet Coordinator

The Texas Library Association is now advertising for the next coordinator of the Texas Bluebonnet Award program. The Texas Bluebonnet Award (TBA) coordinator is primarily responsible for guiding and directing the educational focus of the TBA program; reviewing and implementing the goals, objectives, guidelines, and policies and procedures of that program; chairing committee meetings of the Texas Bluebonnet Program Committee and the Texas Bluebonnet Selection Committee; preparing and overseeing the budget of the program; and working with Texas Library Association (TLA) staff and the Executive Boards of TLA, the Children’s Round Table, and the Texas Association of School Librarians.

During tenure of service, the coordinator shall attend annually: the TLA conference, annual assembly, and the October selection meeting. The TBA coordinator is strongly encouraged to attend the American Library Association’s annual conferences and midwinter meetings. Additional travel to Austin may also be required. There is provision for travel reimbursement for all these meetings/conferences with the exception of the TLA conference and annual assemblies. The TBA coordinator must be a member of TLA and a member of either Children’s Round Table or Texas Association of School Librarians.

The position is a part-time, non-renewable one with a salary of $6,000 per each year the selected individual serves as TBA coordinator. This position will be filled at the TLA annual conference in Houston, Texas (April 17-20, 2012) and will begin immediately as the individual serves a one-year (non-paid) term as intern coordinator and then begins a three-year tenure as coordinator.

An application and job description are posted on the Texas Bluebonnet website. These documents are also available from Glenda Genchur ( in the TLA office. Applications should be returned to Glenda Genchur either by email or through U.S. Mail (Glenda Genchur, Texas Library Association, 3355 Bee Cave Road, Suite 401, Austin, Texas 78746-6763) by March 1, 2012.

A Read for All!

The Texas Library Association offers many wonderful reading lists for all ages and interests. Be sure to go to TLA’s reading list homepage for access to the latest lists. TLA’s reading lists are intended for recreational reading, not to support a specific curriculum. Due to the diversity of this age range, Texas librarians should purchase titles on this list according to their individual collection policies.

  • The 2X2 List offers 20 recommended books for children, age two to grade two.
  • Texas Bluebonnet Award Reading List is aimed at students in grades 3-6. Participating students must read a minimum of five books from the current master list before they may vote for their favorite title. Teachers and parents are encouraged to read some of the books aloud. The author of the book receiving the most votes statewide is declared the winner of the Texas Bluebonnet Award. The 2012-13 list is now available.
  • The Texas Maverick Graphic Novels Reading List is a recommended reading list developed by public and school librarians to encourage students in grades 6-12 to explore a variety of current graphic novels.
  • The Texas Lone Star List is a recommended reading list developed by public and school librarians to encourage students in grades 6, 7 or 8 to explore a variety of current books. 
  • The TAYSHAS Reading List is a recommended reading list developed by public and school librarians to encourage students in grades 9-12 to explore a variety of current books.
  • The Lariat List is intended for adult audiences and offers reading suggestions in fiction. The 2012 list will be unveiled at TLA annual conference.
  • The new Spirit of Texas Middle School List and Spirit of Texas High School List will be unveiled at the 2012 annual conference. The purpose of these lists is to encourage youths to explore a variety of current, quality books from Texas authors and illustrators, develop critical reading skills, and to encourage greater interaction between Texas authors and illustrators, Texas librarians, and Texas youth.


The 2011-2012 Nominating Committee has nominated the following slate of candidates for the election in the spring of 2012.  The candidates are the following (in alphabetical order):


Yvonne Chandler
UNT College of Information

Ling Hwey Jeng
TWU School of Library and Information Studies


Rhoda Goldberg
Harris County Public Library

Corrine Hill
Dallas Public Library



Doug Ferrier
Texas A&M International University

Eddy Smith
Abilene Library Consortium

ALA Councilor

Walter Betts
Texas Christian University

Richard (Ric) Hasenyager
North East ISD

It’s That Wonderful Time of the Year! TLA Membership Renewal

TLA membership renewal time is here. You have already received your email renewal notification. And, technology-driven library person that you are, you’ve probably already renewed online. Pat yourself on the back for being efficient, prompt, and a good library citizen. For the rest of you who are savoring the prospect of your 2012 TLA citizenship, you have been mailed a hardcopy form you can submit or you can go online to join or renew your membership.

Your continued support of TLA and active engagement in our library community is very much appreciated. Your membership in TLA directly supports activities and opportunities that benefit librarians, library stakeholders, and learning institutions. We thank you for your great service to Texas libraries and commitment to the Texas Library Association. We look forward to working with you in 2012!

Award Announcements

2012 Texas Reference Source Award Won by Comptroller Susan Combs

The TLA Reference Round Table established the Texas Reference Source Award in 1996 to recognize an outstanding reference tool in Texas history, culture or commerce. The purpose of the award is to encourage and acknowledge truly superior accomplishments in research and scholarship. The award may be granted to a distinguished reference tool, regardless of format, published or accepted for publication within the three years immediately preceding the closing date for nominations.

Jeffrey Levy from the University of North Texas, Willis Library, chairs the award committee. The award will be presented during the 2012 TLA conference in Houston.

This year’s Texas Reference Source Award goes to a statewide research tool on Texas school authorized by Susan Combs, Texas Comptroller of Public Accounts. FAST: Financial Allocation Study for Texas (both a report published December 2010 and 2011 updated website entitled) measures how spending in every Texas public school district and campus translates to student academic progress. Updated data for the second year of FAST ratings was released in September 2011. The Comptroller’s FAST study also identifies and shares cost-effective practices that could benefit campuses and districts across the state. For the 2009-2010 school year, Round Rock ISD Library Services had three best practices that saved the district $531,000.  For more information see the report and ratings at

Library Wins Renovation Award

The Tom Green County Stephens Central Library was named a winner in the Best Renovation/Rehabilitation category of the 2011 Texas Downtown Association (TDA) Presidents Awards Program.  Since 1998, the Awards Program has recognized more than 150 projects, events, and people that make a difference in Texas downtowns. 

The Best Renovation/Rehabilitation award recognizes excellence in rehabilitation of the interior or exterior of an existing building.  Judges thought the renovation transformed the former department store into a wonderful asset for downtown that welcomes library visitors.  Library Director Larry Justiss agrees adding that, “the library has an average of 1,500 visitors each day.”  An architect associated with Texas Downtown Association said that this is the only time a non-historic building has won this award.

George West School Library Wins Capstone Awards

Twenty libraries were selected to receive awards from Capstone, publishers of children’s books. The 20 winning schools each receive a $2,000 gift certificate for Capstone materials. George West Elementary in George West, Texas was one of the 20 recipients. More than 560 schools from across the country entered the contest which ran from August–October 15, 2011.

Award and Funding Opportunities

Texas Book Festival

The 2012 Texas Book Festival grant applications and information for public libraries are now available at The Texas Book Festival has provided grants to public libraries since 1996. The organization offers three types of grants: collection enhancement, technology, and literacy.
Libraries may apply for all three types of grants, although only one application is accepted per building (i.e., branch or central library) for collection grants. A library system (with multiple locations) may apply for no more than four collection enhancement grants. Any library system may submit one application for each of the technology and literacy grants. The deadline for applications is January 20, 2012. Incomplete applications will not be considered. Libraries who have received grants in the past must have submitted a final report for that grant award cycle.
All public library directors are encouraged to apply for these important Texas grants. The Texas Book Festival is a champion of literacy and libraries, and TLA offers its ongoing appreciation and thanks to this outstanding Texas institution!

Funds Available for Literacy Resources

Through the Beth Ann Rogers Literacy Initiative, the ATPE Foundation provides $1,000 grants to Texas public school libraries to purchase literacy materials and modernize literacy resources. Five grants will be awarded during the 2011-12 school year. For additional information, visit the ATPE Foundation website for criteria, guidelines, and application form. Applications must be postmarked by February 1.



  • Librarian of the Year Award: Recognizes extraordinary leadership or service within the library community within the past 12-18 months.
  • Distinguished Service Award: Recognizes outstanding and continuing service in one or more areas of the library profession.
  • Lifetime Achievement Award: Recognizes an exemplary career in librarianship.
  • Outstanding Services to Libraries Award: Given to an individual or to an organization in recognition of outstanding lay advocacy.
  • Wayne Williams Library Project of the Year Award: Recognizes a project that exemplifies the highest levels of achievement, professional standards, and inspiration to other libraries.
  • Libraries Change Communities Award: Given to a collaborative community effort that recognizes positive achievements and promotes outstanding library-based initiatives in Texas.
  • Benefactor(s) Award: Recognizes substantial donations.

TLA Scholarships, Grants, and Stipends

The Scholarship and Research Committee of the Texas Library Association invites TLA members to submit applications for scholarships, research grants, and conference stipends to be awarded in the spring of 2012. To apply for any TLA scholarship, grant, or stipend, applicants will need to complete the online application found on the TLA website. Applicants must be TLA members to apply.

PR Branding Iron Awards

Be sure to apply for TLA’s Public Relations Branding Iron Awards. With multiple categories, make sure you and your staff are being recognized for all the good work you are doing promoting your library and its services!

Offerings from TLA Units and Corporate & Institutional Sponsors

Here's a sampling:


Unit Academic Scholarships

Conference Stipends

See also Tocker Foundation and Love Awards & Dobie Awards..

Names in the News

On December 1, TLA welcomed Glenda Genchur as the new TLA director of administration. She has more than 15 years of public accounting, treasury management, and finance experience. Since 2008, she had been employed as the financial manager at the McCombs School of Business and the sole manager of the McCombs School of Business Foundation, a 501(c)(3) organization at the University of Texas at Austin. She holds a BA in Business Administration from Concordia University and a Master’s in Business Administration from St. Edwards University. 

Glenda can be reached at 800/580-2852 and In her role as director of administration, she is a helpful resource to the officers of TLA units and committees in budgeting and managing their financial accounts.

  • Shelly Burns, librarian at the Texas Woman’s Universsity Presbyterian campus, has been selected as the inaugural recipient of TWU’s Elizabeth Snapp Award for Excellence in Librarianship.
  • Daniel H. (Danny) Jones, director of the Northrup Library, Texas Biomedical Research Institute (San Antonio), will retire at the end of 2011.
  • Catherine Lee, longtime director of administration for the Texas Library Association, has retired.
  • Trudy Marshall, a former Round Rock ISD librarian, is founder of Libraries of Love, a non-profit that has built 23 libraries serving 30,000 students in Uganda over the past seven years.
  • Edward Melton is now chief of branches for the San Francisco Public Library. 
  • Mary Jo Venetis is the new director of academic catalogs at the provost’s office, University of Texas at Dallas.


  • Avis Jane Davis, wife of Don Davis and former Austin Public Library Foundation president, died September 30, 2011.
  • Doina Farkas, formerly of the University of North Texas Library, recently passed away.
  • Margaret A. Gibbs, former head librarian of Decatur Baptist College and Dallas Baptist College, died October 4.
  • Round Rock ISD librarian Lindsay Jones passed away in late October.
  • Joe McCord, past TLA president and legislative leader for the library profession, died in November.
  • Former academic librarian Nellie Charlene Hoffman Shults died September 28, 2011.
  • Patsy Small, former Bandera High School librarian of many years, lost her battle cancer on December 8.
  • Former AISD librarian Dorothy Brand Smith passed away on November 6.
Created on Dec 14, 2011 | Last updated December 15, 2011