TLA's Branding Iron Awards

About the Award
Whether they have substantial marketing funds and staff, or a shoe-string budget and marketing is among ‘other duties as assigned,’ librarians are creating amazing work to promote their services, programs, and events. TLA’s Branding Iron Awards honor this inspiring and creative work with awards presented in several categories, and one overall Best of Show winner.

The deadline for submission is February 15ENTRY FORM

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BRANDING IRON
AWARD WINNERS


TLA’s Branding Iron Awards honor libraries' marketing and public relations work with awards presented in several categories, and one overall Best of Show winner.

The Rules

  • The entry deadline is 5:30pm, February 15 (if the 15th is on a Saturday or Sunday, the deadline is 5pm the following Monday).
  • Eligible entries must be promotional activities conducted in the past two years.
  • Entries are accepted via email or mail.
  • All entries and supporting materials will remain with TLA. The association reserves the right to publish any and all entries on the TLA website and in other online or print publications.
  • Submitting organizations must have copyright ownership of all items submitted for consideration.
  • Submitter acknowledges that he/she has full copyright authority to assign use rights to TLA

Online entries

  • Complete the fillable PDF entry form which serves as your cover page. If submitting in multiple categories, complete a form and provide supporting information for each entry.
  • Email your complete entry form and responses with all supporting materials including but not limited to, photographs, brochures, advertisements, newsletters, posters, etc. to Wendy Woodland, TLA director of communications. Please compress or zip large files.
  • If submitting radio spots or other audio, or videos, either include the digital files or a web link to where they are hosted (YouTube, etc.)
  • Emailed entries must be received by 5:30pm February 15.

Mailed entries

  • Complete and print out the fillable PDF entry form which serves as your cover page. If submitting in multiple categories, complete a form and provide supporting information for each entry.
  • Include the complete entry form and responses with copies of all supporting materials including but not limited to, photographs, brochures, advertisements, newsletters, posters etc.
  • If submitting radio spots or other audio, or videos, either include the files on a flash drive or specify the web link where they are hosted (Dropbox, YouTube, etc.) in your supporting documentation.
  • Mail entries to Texas Library Association, Attention Branding Iron Awards, 3355 Bee Cave Rd., Ste. 401, Austin, TX 78746. Entries must be postmarked by February 15.

Judging

  • Eligible entries will be judged by a panel according to the quality of the final product and campaign/project outcomes.
  • First place and honorable mention will be awarded in each category.
  • An overall Best of Show will be awarded to one entry and will be presented at the TLA Annual Conference.

Categories

  • Advertising:  radio spots, TV, PSA's, website/online, social media, newspaper or magazine, etc. (print and digital/paid or unpaid)
  • Advocacy: letters-to-the-editor, guest columns, editorials resulting from editorial board visits, public speeches to internal and external groups, on-site events including elected or appointed officials, etc.
  • Community engagement: programming or events designed to meet  community needs done in partnership with other organizations inside or outside of the library facilities; librarians actively participate in organizations and groups that positively impact the community
  • Digital promotions: online programs, website design/updates, blogs, social media, online fundraising, videos, etc.
  • Powered Libraries Power Up Award: programs, promotions, outreach, and services incorporating the Powered Libraries/Power Up at Your Library campaign
  • Printed promotions: billboards, bookmobiles, postcards, direct mail promotions, brochures, annual reports, giveaways, etc.
  • Public relations/marketing: summer reading program, year-long anniversary celebration, fundraising, community partnership, public awareness, etc.
  • Rebranding: new logo, renaming, rebranding, etc.
  • Special events: one-time special events, fundraisers, special programming, etc.


For more information, contact Wendy Woodland, TLA director of communications.

Created on Jun 7, 2010 | Last updated March 01, 2018