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Volume 18,#5 |
1999 TLA Conference Makes the
Record!
The 1999 TLA Annual Conference once again proved to be a record-breaking success. Over 6,396 library professionals attended the 86th TLA Annual Conference in Dallas.
The total included librarians from various types of libraries: 619 academic; 1,466 public; 3,638 school; and 142 special. The remaining attendees included friends, trustees, other library supporters, and exhibitor representatives.
The 1999 TLA Exhibits Committee co-chairs were Karen Hopkins, Univ. of Texas at Arlington Library, Steven Hagstrom, Tarrant County College, and L.G. Swift, Jr., Shamblee Branch Library/FWPL. Karen, Steve, and L.G. worked diligently to provide exhibitors with assistance in all areas throughout the conference.
Sandy Babb, Burleson Public Library, and Sandra McCurdy, Euless Public Library, were the friendly faces at exhibitor registration. Rachel Orozco, City of Arlington, chaired exhibitor boothsitting.
Congratulations to the 1999 TLA Exhibits
Committee for an exemplary job!
Marketing Beyond Conference
How do you stay visible in the Texas library market? Successful Texas library suppliers know that visibility throughout the year is vital in the competitive library market. Consider the following:
- Advertise in the Texas Library Journal. The TLJ is a quarterly publication with a subscription of over 6,855. For as little as $225, a quarter-page ad (3.5" horizontal by 4.85" vertical) will offer you the visibility you may be searching for.
- Join TLA/TPALS and apply to be listed on the TPALS online directory for a total annual outlay of $65!
- Labels, lists, and floppy disks of TLA members are always available. You can develop a list to capture the library audience especially suited to your needs.
- Establish a website and take advantage of linking to your listing in the TLA website. TLA has an extensive website, and many TLA exhibitors have linked to TLA's site for the past 4 years. Check-out your competition's website through the weblink while you are exploring. A weblink to TLA will cost you a mere $75.00 annually!
TPALS UPDATE
Texas Professional Association for Library Sales Round Table - TPALS - had a successful conference. Programs sponsored by TPALS were: The Annual 1999 TLA Golf Tournament, TPALS Vendor Training program, TPALS Vendor Relations Roundtable Discussion, and TPALS Business Meeting. All programs were well attended and much appreciated. Congratulations is extended to the 1999 TPALS Conference program planners: Mike Fleming, Chair, and Kevin Billings, Golf Tournament Chair.
The 1999/2000 TPALS officers are:
Chair: Kevin Billings, BWI
Chair-Elect: to be announced
Past Chair: Mike Fleming, 3M
Sec/Treasurer: Cynthia Evans, Ingram
Councilor: Douglas Manning,
Electric Library
Exec. Board Liaison: June Koelker
The 1999 TPALS Directory is now available in electronic format, housed on the TLA website. It is not too late to join TLA/TPALS and to be listed in the TPALS online directory. You can obtain both an individual TLA membership application and a TPALS directory application through the TLA website.
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- Commercial members continue to receive 10% discount on TLJ advertising and 20% discount on labels/lists/disks throughout 1999.
- List your Texas job openings at no charge on the TLA jobline, updated regularly on the TLA website: http://www.txla.org.
- 89% of the 2000 TLA exhibit space is sold. Don't miss the lower early-bird rate through August 31. Contact Cindy Boyle, TLA Exhibits Manager.
TLA Offers Exhibitors New Virtual Technology!
TLA is excited to be one of the first trade-shows in the nation to offer online technology such as a virtual trade-show map with interactive weblinks, online registration, and electronic correspondence. The following is a timeline of what we plan to debut in the next year:
August 1999
- Exhibit hall map
- Showtalk newsletter
September 1999
- 2000 TLA marketing kit
January 2000
- Online badge registration, program listing, and buyers guide listing.
- Housing, Author Autograph, Boothsitting, and other forms related to exhibiting in 2000.
Beginning in August 1999, exhibitors will be contacted by email as much as possible. Broadcast email will offer exhibitors links to TLA website pages housing exhibitor information such as the TLA ShowtalkIf you do not have email, you will receive a fax or postcard with information related to the TLA website. Web access can be obtained at over 85% of Texas public libraries or for $.20/minute at Kinko's across the nation. To encourage 100% participation in January 2000 for on-line registration of exhibitor badges, program listing, and buyers guide listing, TLA will be offering exhibitors a chance to win a complimentary 10 x 10 exhibit space (up to $710 in value).
Back to SHOWTALK INDEX
Last Modified: 7/27/99
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Copyright © 1999 by the Texas Library Association