TLA Showtalk Volume 19, #1 " October 20, 1999

Welcome to the introductory issue of the electronic version of Showtalk,the TLA newsletter exclusively for exhibitors. This is an exciting time foryou! You are being offered many new services this year exclusively throughbroadcast email and internet access. TLA has the good fortune of knowing that98% of our current exhibitors have email so electronic offerings are apossibility from which we can both benefit.

NEW FEATURES this year include:

• Broadcast email. Many of you have already received a broadcast email message from Aileen Cavazos or myself for various reasons. This will become more commonplace as we correspond with you almost exclusively through email. It is imperative that we have current email addresses for you, so please inform us of your email changes. You are also encouraged to list an email address for an additional company listing to insure your company receives our correspondence. For email updates, contact Aileen Cavazos. Remember to forward your email correspondence to additional company representatives so they stay informed of important TLA exhibits deadlines and information throughout the year.
• An interactive 'CAD' MAP of the 2000 TLA exhibit hall. The cad system is a unique interactive map software offering new advances in the tradeshow market. TLA has utilized the print version since 1998. We are now one of the few utilizing it on the internet. The alphabetical listing to the left of the map allows you to find your exhibit easily. You can zoom-in to read company names or zoom-out to see the entire exhibit hall. An amazing feature is how the map regenerates instantly for every click and drag motion. This capability is offered by downloading a Java application. This may take a few minutes to download. Please inform us if you are having difficulty obtaining it.
• Exclusive exhibitor listings on the TLA website. The interactive map will link to an exclusive page on the TLA website dedicated to each exhibiting firm. An example of this feature can be obtained by selecting the Texas State Library and Archives Commission exhibit space #2501. The listing will offer links to the exhibiting firm s website and the main exhibitor representative s email address. This feature will be offered by November 15, 1999.
• Online exhibitor marketing services. The entire 2000 TLA Exhibitor Marketing Kit will be offered exclusively on the TLA website. Upcoming issues of the Showtalk will introduce the online information. Some of the offerings include: weblinks, Texas Library Journal advertising, 2000 TLA Conference Program advertising, 2000 TLA Commercial and Individual membership, sponsorship opportunities, and label/list information.
• Online exhibitor program listing, buyers guide, and badge registration. Beginning January 2000, exhibitors will be allowed to submit this information to TLA exclusively online. This allows exhibitors to have more timely control over changes as they occur. A secure password system and reply email confirmation by TLA staff will be implemented.
• Additional forms. Other documents and forms to be offered online are the conference housing and registration forms, authors area, and boothsitter reservation forms.

Stay tuned to your email for excitingtechnological advances from TLA in Y2K!!

TexasLibrary Association, 3355 Bee Cave Road, Suite 401, Austin, Texas 78746-6763
phone: 512/328-1518 fax: 512/328-8852

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