The ShowPrep is the exhibitor online guide to assist you with preparing for the TLA 2009 Conference.  Refer to Show Prep Index for specific topics. Click here for a printable version of ShowPrep.

Invitation from TLA 2009 President Melody Kelly

Melody Kelly

TLA 2009 President

I want to personally welcome you to “Creating Communities of Ideals and Innovation,” the 2009 Texas Library Association Conference. It is the enthusiasm of the exhibitors that creates the excited buzz of the Exhibit Hall and makes a TLA conference such a memorable experience. Your presence ensures that all attendees, librarians, IT professionals, curators and archivists alike have the opportunity to bring the best services and products back to their local organizations. As always, you help to make the TLA Conference the best state conference in the nation!

Please take time from your busy schedules to join us ...

Tuesday, March 31

Welcome Party: Discovery Green, 6:30 p.m. - 8:30 p.m.

Wednesday, April 1

General Session I: featuring Paula Poundstone, 8:30 a.m. - 10:00 a.m.

Book Cart Drill Team Contest: 5:00 p.m. - 6:00 p.m.

President's All-Conference Party & Gaming Event: Hilton, 8:00 p.m. - 10:30 p.m.

Thursday, April 2

Hetherington Fun Run/Walk*: 7:00 a.m. - 8:30 a.m.

Texas Bluebonnet Award Author Session Luncheon*: 12:00 p.m. - 1:50 p.m.

General Session II: featuring Gloria Steinem, 4:00 p.m. - 5:40 p.m.

Evening with the Authors*: Petroleum Club of Houston, 7:00 p.m. - 9:00 p.m.

Friday, April 3

Closing Author Session*: featuring Phillip Gulley & Vicki Myron, 12:00 p.m. - 1:20 p.m.

*Note: These events require pre-registration. Please login to your secure area and select the Badge Registration/Ticket Purchase button. This will ensure your tickets will be awaiting you at on-site Exhibitor Registration.

 

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Maps, Travel, and Parking

We wish you safe travel to Houston! The City of Houston offers a great travel site with maps and other travel information. To contact the GRBCC by phone, call 800-232-5527 or 214-571-1000; maps to GRBCC. The GRBCC has parking garages available. There is also surface parking.

 

Phone Information

To reach TLA staff during conference week, the phone at TLA Exhibitor Registration will be available starting at 7:00 a.m. on Tuesday, March 31. The phone number is 713-853-8317.

 

Showtalk

Get a head start by having the a handy copy of the onsite Showtalk exhibitor newsletter to read on your travels to Houston. See you there!

 

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Exhibitor Donations Accepted

 

Lighten your return load home!

The Houston Area Library System (HALS) will graciously accept your donations left at the end of the TLA 2009 Conference. Plan to notify TLA staff at Exhibitor Registration with your booth number and details of the contribution (i.e. number of boxes, type of furniture). You will be given identification labels to mark your donation for pick-up by Freeman staff. Watch for further instructions to be delivered to your booth on-site at the conference on Thursday, April 2.

 

TBA Donations

Carolyn Reynolds is in charge of donations for the Texas Bluebonnet Award Luncheon. For more information, contact Carolyn at: carolynr@txla.org

 

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Badge Registration and Ticket Purchases - DEADLINE EXTENDED to March 23!

Badge registration and tickets are now available via your secure area on the TLA website. Simply login to select the Badge Registration/Ticket Purchase button to purchase event tickets via the online form. This will ensure that your tickets will be conveniently ready for you to pick up at Exhibitor Registration along with your badge(s) during conference week.

The online form also offers you an option to purchase additional badges for your representatives and authors who exceed your limit of 3-representatives per 10x10 booth.  Please contact Bonnie Walker. if you have any questions or need assistance with your login. 

 

Author Registration:

All authors sponsored by exhibitors need to be registered through the exhibitor badge registration/ticket purchase system noted above. If you exceed your 3 badge-per 10x10 booth limit and you need a badge for your author(s), you will need to plan to pay the additional $20 fee.

 

If your author is a TLA conference speaker or is involved in a TLA conference program, their badge will be at the Speaker/Badge Corrections counter at Attendee Registration. For questions about author registration, please contact Kasey Hyde.

 

Questions?  Please refer to our FAQ page which addresses authors, badges and tickets, and much more.

 

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Important Security Information

 

Exhibitor move-in is scheduled on Tuesday, March 31, from 8:00 a.m. to 5:00 p.m.  If you are planning to arrive after 5:00 p.m. on March 31 or need to stay later than 5:00 p.m., contact Kasey Hyde to be included on the security list. You will be allowed to stay until midnight so plan accordingly. Names for the security list must be received by Wednesday, March 26.

 

A photo ID will be required at exhibitor registration for badge pick-up as well as at the loading dock gate prior to unloading from vehicles during exhibitor move-in. Exhibitors must wear their badges at all times while in the GRB Convention Center. An exhibitor move-in sticker will be supplied at the loading dock for temporary move-in on Tuesday, March 31. After your vehicle is removed from the loading dock and parked, you should proceed directly to the exhibitor registration to obtain your badge.

 

Remember: To receive your coupon for a complimentary move-in lunch on Tuesday, March 31, you must obtain it at Exhibitor Registration by 2:00 pm, along with your badge. Move-in lunch coupons will be accepted at the Lobby Café and the Exhibitor Lounge Retail Café from 11:00 am – 200 pm on Tuesday, March 31.

 

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TLA 2010 Advance Signup & 2010 Hotel Reservation

 

Mark your calendars! The TLA 2010 Conference will be held in San Antonio, April 14 - April 17. The onsite advance signup will occur during the TLA 2009 conference for those remaining beyond the Top 200 in longevity. All TLA 2009 exhibitors will automatically be included to participate. Additional companies can participate by contacting Cindy Boyle, TLA Exhibits Manager, by March 23. We anticipate over 80% of the exhibit space will be sold during the advanced signup process in Houston. Don't miss this great opportunity!

In addition to exhibit space, you will also be able to book your room block for TLA 2010 Conference hotel space during the TLA 2009 Conference. Ambassadors Travel Service will be staffing a TLA 2010 Hotel Reservation counter in the registration area across from Exhibits Registration and TLA 2010 Advance Signup. You can also book at the TLA Internet Room on eight computers dedicated to TLA 2010 housing.

 

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Preview You Presence and Plan Your Follow-Up to TLA 2009 Now!

 

Be sure to take advantage of these great opportunities for TLA 2009! 

 

Rent Lists for a preview and wrap-up of TLA 2009

Pre-registration email address lists will be processed through March 23. For printed pre-registration labels, we advise that your order be printed no later than Thursday, March 12. This allows time for the labels to get to you and in turn your mailing to the attendees. If you need labels/lists processed after these dates, please contact Kasey Hyde. Post-conference lists will be available 2-3 weeks after the end of the conference. The database license agreement and artwork for the mailing must be pre-approved before a list will be released. Click here for general info. For list order form or questions about renting labels/lists contact Kasey Hyde.

 

Texas Library Journal Summer '09

You still have time to plan your post-conference advertising in the Texas Library Journal Summer '09 issue. Contract is due by May 1; artwork is due by May 15.

Take advantage of the discount that an annual contract allows!  Don't miss the great opportunity to advertise year round in the Texas Library Journal and reap the benefit of saving money by doing so!  For more information on these great opportunities, please contact Kasey Hyde.

 

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Additional Exhibitor Services

 

For beverage and food catering at your exhibit booth, see the Service Kit for booth catering menu and order form.

 

For professional photographs of your TLA 2009 exhibit, contact Jowdy Photography.

 

To hire temporary staff for your booth, contact Val Perkins at Office Team or 713-658-1855 for more information.

 

NEW! For printing needs onsite or in advance, there's a FedEx Kinkos onsite at the GRBCC. Contact Cindy MacArthur for more details.

 

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Updated Texas Sales Tax Information

We have recently updated the with Texas Sales Tax Information. Please contact the Texas Comptrollers office with any questions.

No Exhibitor who is not registered with the Texas Comptroller of Public Accounts shall sell merchandise in the exhibit area. Contact the Comptroller's office at 800/252-5555 or: www.window.state.tx.us/taxinfo/sales/questions.html.

 

A franchise tax is imposed on each taxable entity formed in Texas or conducting business in Texas.  A list of taxable entities can be found in rule 3.581 Margin: Taxable and Nontaxable Entities. If you have further questions, please contact tax.help@cpa.state.tx.us.

  • If the entity is subject to franchise tax, they must file a franchise tax report and information report (public information report or ownership information report. 

  • Also, if they are subject to franchise tax they must designate a resident of this state as the taxable entity's agent for the service of process. 

  • The Secretary of State’s office has their own rules about registering with their office.  General information is available online at http://www.sos.state.tx.us/corp/foreign_outofstate.shtml.

  • If would be helpful for the vendor to know their SIC and NAICS code but it will not prevent them from registering. 

  • Out of states entities need to know Texas does impose a franchise tax. General information is available online at http://www.window.state.tx.us/taxinfo/taxpubs/tx98_806.html.  

  • Also, there is a tradeshow exemption found in the statute Section 171.084 & 171.088.  The franchise tax statute is available online at http://www.statutes.legis.state.tx.us/ViewChapter.aspx?key=tx.171.   

  • If the tradeshow exemption is applicable to the taxable entity, they must complete form AP-114 Texas Questionnaire Nexus before their first franchise tax report is due.  A copy of the form is available online at http://www.window.state.tx.us/taxinfo/taxforms/ap-114.pdf.

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Authors Area Area List Available

 

Author Lists are now available online. Please check onsite handouts for the most up-to-date times and locations.

 

Contact Kasey Hyde with questions.

 

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TPALS Invitation to Exhibitors

Melody Kelly, TLA President, and Greg Escue, TPALS Chair, invite you to join TLA and TPALS (Texas Professional Association for Library Sales). TPALS is the TLA round table dedicated to you, our Texas library supplier. Simply select it on your membership form. As an exhibitor, you join at the lay member rate of $30. One division and one round table are included with your dues. You are welcome to join as many divisions and round tables as you wish.
 

Mark your calendar to attend these TPALS-Sponsored events at the TLA Conference:
 

Tuesday, March 31: TPALS Golf Tournament: Tee time is at 1:00 p.m.
TPALS invites all conference attendees, family members and friends to join them in this great afternoon of golfing at the Wildcat Golf Club. The TPALS Golf Tournament registration form is now available. 
 

Tuesday, March 31: TPALS Power Hour with Richard Erschik, 12 Noon - 1:00 p.m.
Enjoy your lunch break on move-in day during the Power Hour! This educational program is specifically for exhibitors and will be held conveniently in the exhibit hall. Door prizes will be given so don't miss the opportunity for the complimentary move-in lunch, free education, and a chance to win prizes! Learn more from Richard!
 

Wednesday – Friday:  TPALS booth #1850:  
Stop by to visit the TPALS booth to learn more about TPALS and TLA!  The booth is located conveniently between the Exhibit Hall Café and the Authors Area.

  

Wednesday, April 1: Rush Hour with TLA Exhibitors, 4:00 p.m. - 5:00 p.m.

Be sure to participate!  RUSH HOUR is promoted to all attendees in our conference program as: Spend your hour wisely during this dedicated program which features TLA exhibitors. You will find special promotions, complimentary refreshments, and enjoy this time to learn more about products and services offered by our many exhibitors. TPALS is proud to support our sixth annual RUSH HOUR with TLA Exhibitors!

Be sure to take advantage of this special hour!  Read the Hot Tips for marketing at TLA!

 

Thursday, April 2: TPALS Business Meeting, 8:00 a.m. - 8:50 a.m.
Conveniently located in the Exhibitor Lounge, all exhibitors are welcome to attend to learn more about TPALS.
We have exciting programs and ideas for TPALS in the upcoming year.  Don’t miss the chance to learn all you can about being a member of TLA and TPALS!

 

Friday, April 3: Bid Process 101, 8:00 a.m. - 8:50 a.m. - Room 371CF - Back by Popular Demand!
TPALS invites all exhibitors to attend this education program for TLA attendees. This program will help attendees enhance their library’s buying power through understanding the RFP and vendor’s response to the bid process.
It is scheduled not to conflict with exhibits so be sure to attend this valuable program for attendees and exhibitors alike! 

 

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 Information for Exhibitor-Sponsored Events

 

Reserve your space now! Contact the hotel representative directly for your meeting needs. You will be billed directly by the hotel. Check the Conference Meeting and Events Schedule to determine the best scheduling opportunities. Please review all information regarding exhibitor-sponsored events on our FAQ page

Note: TLA is not involved in any arrangements made with the hotel.

 

A quick list of all-conference and social events is posted on the calendar page.

 

Promote your events with TLA lists Lists of TLA members, annual conference registrants and attendees, and other Texas library demographics are available in a variety of formats at reasonable rates.  Contact Kasey Hyde at kaseyh@txla.org for further information on label/list orders. You'll need the following forms:

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TLA Exhibitor HOT  Marketing Tips

The TLA Conference is an exciting and rewarding opportunity to market to the librarians and library supporters who represent Texas academic, public, school, and special libraries.

 

Here are some great marketing tips for exhibitors:

  1. TLA attendees plan to purchase. Offer samples, complimentary or at a discount price, to guarantee your product is in the possession of as many attendees as possible.

  2. Offer a give-away, raffle, or contest. Use the Winners Board in the Exhibit Hall C to post the names of winners of vendor-sponsored raffles, drawings, door prizes, etc. It is near the Exhibit Hall Lobby entrance from Hall C and close to Exhibitor Registration.

  3. Advertise in the two onsite publications: Aisle X Aisle Exhibitor Guide & Coupon Book and the Exhibitor Directory and Buyers Guide

  4. Take orders and offer a show discount. Consider free shipping for the show discount.

  5. Authors should pre-autograph as many of their books and products as possible.

  6. Mail or E-Blast a pre-show message to TLA members and/or pre-registered attendees. Contact Kasey Hyde for more information about TLA labels and lists.

  7. Purchase massage coupons for the Relaxation Station to award your favorite TLA customers or as a booth staff incentive. Contact McCann Utu to coordinate your purchase!

  8. Utilize banners and other graphic displays, as well as props, costumes, floral arrangements, wrapped candies, and other enticements to bring the audience to you!

  9. Join TPALS and participate in TPALS programs!

  10. Attend Power Hour with Richard Erschik - NEW DAY & TIME! Tuesday, March 31 from 12:00-1:00 p.m. during the Move-In Lunch. In the meantime, plan your pre and post show marketing wisely... learn more from Richard.

  11. Plan a free visit with Richard Erschik for marketing assistance and booth advice. Contact Richard prior to the conference to set your appointment.

  12. Lead Retrieval is available from RentSys through the exhibitor service manual. Log in to retrieve.

  13. Enjoy our many social events in the evenings! See Conference Meetings and Events Schedule for details!

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Important Rules to Know

 

The TLA Executive Board set a "no wheels" policy in the exhibit hall for the TLA annual conference, meaning that attendees and exhibitors will not be allowed the use of wheeled carts in the exhibit hall. This decision was based on many factors, including the feedback from both attendees and exhibitors who experimented with the use of luggage carts at a previous TLA conference. The Executive Board and staff of TLA thank you for your cooperation as we ensure the safety and enjoyment of all individuals in the exhibit hall.

 

Exhibitors are encouraged to give away backpacks or book bags in lieu of wheeled carts. The bag check will be located conveniently in the Lobby directly outside the Hall E entrance near the Lobby Cafe.

 

You must adhere to the TLA Rules and Regulations and Industry Guidelines adopted by TLA. In addition, you must follow the George R. Brown Convention Center Exhibitor Guidelines. When in doubt about your booth decor, contact Janet Ellison at Freeman Decorating.

 

Do you have an animal in your exhibit space? If so, please read the animal guidelines for the George R. Brown Convention Center. Please contact Veronica McCelland or 713/853-8020 with questions.

 

No children under 16 are allowed on the exhibit floor during exhibitor move-in or move-out. Children are allowed on the show floor during exhibit hall hours only if accompanied by an adult at all times. All children must be registered as an attendee or purchase an exhibits-only badge to gain entry into the hall.

 

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Exhibitor Deadline Checklist

The Service Manual is available in your secure area.  If you are unable to retrieve the forms or have questions about the service manual, please contact Exhibitor Services Department or 713-433-2400 at Freeman Decorating. Please be sure to review the Quick Facts page in the service manual.

All official TLA 2009 exhibitor services contractors are included in the service manual.  If you receive a solicitation from a firm not listed, please notify Cindy Boyle, TLA Exhibit Manager at cindyb@txla.org. In addition, the official TLA housing company is Ambassadors.

Use the following checklist to keep up with deadlines and as a handy tool to check if you submitted or updated each form. This checklist is not interactive.


Official TLA Exhibitor Service Providers
Deadlines
Reviewed
Submitted
Date
Submitted
Service Manual Deadlines:*
Yes
No
Yes
No
Audio Visual SUPPLIED BY FREEMAN A/V March 13
Carpet/Furniture/Signage SUPPLIED BY FREEMAN March 17
Booth Cleaning SUPPLIED BY FREEMAN March 16          
Computer SUPPLIED BY FREEMAN A/V March 13
Drayage/Shipping INFO IN SERVICE MANUAL see form
Electrical SUPPLIED BY SMART CITY March 7
Floral SUPPLIED BY CONVENTION FOLIAGE March 17
Internet/Phone SUPPLIED BY SMART CITY March 7
Lead Retrieval SUPPLIED BY RENT SYS March 16
Post-Show Lead Follow-up SUPPLIED BY RICHARD ERSCHIK see form
Other Deadlines - UPDATED            
EAC - Employer Appointed Contractor SEE ONLINE FORM March 20          
Author Autographing reservation SEE ONLINE FORM Feb 6
Exhibitor Directory & Buyer's Guide listing  LOGIN TO UPDATE Feb 16
Hotel Reservations LOGIN TO RESERVE HOTEL March 4**  
Ticket purchase LOGIN TO PURCHASE TICKETS March 16
TPALS Golf Tournament SEE ONLINE FORM March 16

*Note: Deadlines are to ensure discount rates and availability.

**Note: Individual reservations deadline.  Room block lists due to Ambassadors by January 31, 2009.

 

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Exhibitor ShowPrep