Announcing

TLA’s New PR BRANDING IRON AWARDS

As part of TLA’s effort to solicit examples of Texas PR activities, the Association is announcing the Texas Library PR Branding Awards.  TLA will offer PR awards in each of 10 categories, with one Best of Show prize, which will be announced at the TLA 2008 Annual Conference in Dallas.

To enter, participants must submit entries to the TLA Office:
ATTN: Texas Branding Iron Awards
3355 Bee Cave Road, Ste. 401
Austin, TX 78746

The deadline is February 1, 2008

Cover letters

All entries must include a cover letter.  Letters must:

  • be signed by an administrator of the library, organization, or group;

  • describe the PR activity in 100 words or less;

  • include the name; phone number, and email of a contact person; and

  • specify the category for which the entry is submitted. (See the list under “Categories.”)

Eligible period and supporting materials
Entries may cover PR activities conducted since 2005.  All entries and supporting materials will remain with TLA. The Association reserves the right to publish any and all entries on the TLA website as part of the “best practices” section of the TLA PR Rx Toolkit website. Only items for which the sender has copyright ownership may be sent.

Format of entries
Entries should include no more than two pages of description. The bulk of the entry should include the actual products and examples of the PR effort. Supplemental materials may include, but are not limited to, photographs, scrapbooks, CDs, DVDs, announcements, and documents. Please note that all audio and visual materials must be submitted in digital form. No audiotapes or videotapes will be accepted.

Judging
The entries will be judged by public relations professionals and be scored according to the quality of the final product.

Categories

  1. Outdoor Advertising: billboards, bookmobiles, etc.

  2. Editorial Page Strategies: letters-to-the-editor, guest columns, and editorials (resulting from editorial board visits)

  3. Speeches and Speakers Bureaus: programs for speakers bureaus (training materials, speeches), prepared library speeches, and elevator speeches (two-minute speeches)

  4. Broadcast Advertising (paid or earned): PSAs, TV/radio coverage/ads, interviews, etc.

  5. Print Media Advertising (paid or earned)

  6. Non traditional media promotions: blogs, online auctions, list announcements, etc.

  7. Special Events

  8. PR Plan for either year-round activities or a special event

  9. Brands and logos

  10. Collateral Materials: give-aways, specialty items, that prized book bag, etc.

For more information, contact Gloria Meraz at gloriam@txla.org. To download your copy of TLA’s PR RX Toolkit, go to: www.txla.org/html/toolkit/.

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