PR Rx Introduction

Section Contents

Section I: The Basics
*Sample Communications Plan* Mission Statement Key Messages Audiences Communications Goals Strategies Tactics Evaluation *Utilizing Volunteers to Help with PR*		Using Electronic Communications to Bolster PR Efforts Web Event PR Venues Good Elements, Bad Elements Good Elements-Planning Bad Elements-Planning How to Recommendations 10 Big Ideas for Promoting Libraries Resources and Subsection Credits
Section II: The Press
*News Releases* What to Include Sample Release pdf *Letters to the Editor* Considerations Sample Letters *Guest Columns/Editorials* Considerations Editorial Outline Sample Guest Editorial pdf *How to Create a Media List* Free Resources Who to Contact *Editorial Board Meetings* Requesting a Meeting Roles and Preparation Tips on Participants’ Roles Following the Meeting *How to Cultivate Relationships with Media* What NOT to Do		*Using Media Relations Tools: How and When* Pitch Letter Media Alerts Fact Sheets Biographies Backgrounder FAQs Sample Letter pdf *Media Training* Interview Do’s and Don’ts Interview Techniques *Issues Management* Messaging *Crisis Management* Crisis Communications Responsibility What Is a Crisis? Risk Assessment Potential Crises Crisis Communications Team Media Training for Spokespeople Placeholder Statements \| Sample pdf Crisis Team Procedures Emergency Management Team Technology Using Human Resources and Legal Counsel Media Contact Worksheet pdf
Section III: The Public
Planning Special Events Planning Team Mission, Goals, Strategies, and Outcomes Planning Tools Timeline Benchmarks Checklists Budget Communication List Logistics Questions Marketing and PR Evaluations Thanks		Setting Up a Speakers Bureau What Is a Speaker’s Bureau? Purpose Key Elements Topics Clarity of Purpose How to Support and Prepare Speakers
Section IV: Decision Makers
Communicating in Writing Emailing vs. Letters Who Are You Addressing Your users Setting Priorities Show the Crisis Show Success Checklist Templates and Samples Communicating in Person Appointments Scheduling Who to Talk to Assumptions about Decision Makers Be Targeted Outcomes		Get Others to Argue Your Points Follow Up Negotiate Questions and Scripts Testimony Samples Building Relationships Tips Climate Be Reasonable Contacts Outcomes State Employee Guide

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Contents

Intro

1-Basics

2-Press

3-Public

4-Decision Makers

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