PR Rx Section 2: Power Through the Press

Guest Columns/Editorials


Considerations

A guest column is a longer (about 500-word) advocacy piece. Because newspapers have different policies and amounts of space for guest columns, it is best to check with your newspaper before drafting a column.

Depending on the topic you wish to write about, consider who might be the best messenger. You might want to ask your top library volunteer to pen the guest column, rather than a staff librarian.

SAMPLE EDITORIAL OUTLINE

Topic:  Funding for libraries must be restored

Lead (the facts)

In 2004, libraries in Texas received $30 million less in state funds than they did in 2002. 

Thesis (the stand the editorial is taking)

The loss of this amount of funding has devastated the state’s public, school, and academic libraries, resulting in loss of access to information, missed economic development opportunities, and damage to quality of life. Funding must be restored to ensure that libraries can continue to fulfill their important roles in their communities and the lives of Texans.

Concede (the strongest argument being used by the opposition)

Texas legislators are being called upon to restore or increase funding for a large number of critical issues, including health care, public education, and social services. Some say these issues should take precedence when it comes to restoring funding in this legislative session.

Counter (strong argument in favor of your stand)

Libraries are central to education and communities. They are diverse and dynamic, reflecting and serving their communities and stakeholders; and, they offer access to information and opportunity for all.

Convince (stronger argument in favor of your stand; facts and examples)

Libraries are an important tool for educational success and economic development. 

(Need facts, examples, anecdotes)

Clinch (strongest argument)

Public opinion polls have found that two-thirds of Texans (need real data) believe having access to a community public library is very valuable and would support increasing taxes for public library services in their community. Or, study after study has shown that students in schools with strong school library programs do better on standardized tests than students without strong libraries.

Restate thesis

Some funding for libraries must be restored in this year’s legislative session.

Closing—vision of future, call to action

In the past two years, as many libraries have been forced to reduce hours and programming and some have closed altogether, there has been an outcry from the public. There is no doubt that Texans treasure their libraries.  Now is the time to contact your legislator and ask that they include support for libraries on their agendas.  

SAMPLE GUEST EDITORIAL (pdf)


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