Because media contacts are constantly changing, one of the easiest ways to ensure an accurate media list is to buy one. The Texas Media Directory is the most complete listing of all Texas print, radio, and television media outlets, and their contact information. The directory is available online at www.texasmediadirectory.com. Prices range from $150 for the book to $475 for a one-year online subscription. Other products include media lists for the major Texas cities.

Some Free Resources

• http://www.usnpl.com/txnews.html

• http://www.tsl.state.tx.us/ref/abouttx/

Who to Contact

At television stations, the assignments editor should be your first choice. Also, contact morning and noon show producers if you are interested in being or placing a guest on a daytime talk show. Some stations and newspapers may have a reporter assigned to covering the library.

At radio stations, contact the news director and talk show producers or hosts.

At magazines, contact the editor or managing editor. If your news is an event, send to the calendar editor.

At daily newspapers, depending on your news, contact:

• Section editors (metro, lifestyle, business)
• Community/nonprofit reporters
• Photo editor
• Editorial page editor (for advocacy and issues)
• Calendar editors (for events)
• Society columnists (if planning a fundraiser or VIP event)
• Education reporters
• Online content editors

At weekly newspapers, you will usually contact the editor. Most weekly newspapers are small publications with very small staffs.

See “Using Media Relations Tools: How and Why” for ideas on “pitching” your stories or guests.

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