A TLA Public Awareness Campaign

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Ideas Powered: It's What We Do, a Campaign for Texas Libraries

For Immediate Release

April 12, 2016

Sara Ortiz, sarao@txla.org
Communications & Marketing Specialist

– On Tuesday, April19, Texas libraries will kick off a campaign to showcase the innovation, leadership, and technology-centered work being generated in today’s libraries. Ideas Powered: It’s What We Do will give the public a chance to celebrate how libraries, digital learning, and communities come together. Through statewide programming and promotional efforts, librarians want Texans to know what their libraries can do for them.

Texas Library Association (TLA) President and Hillsboro Public Library Director Susan Mann describes the campaign’s goal “a way to celebrate and encourage a love of learning and support for Texas libraries.” She adds, “libraries reach almost every community, school district, and center for learning in this state. They are a ubiquitous but powerful force in fostering creativity, community engagement, and innovation that helps people and communities  thrive.” 

From the youngest learners developing literacy skills with parents and students preparing for science competitions to researchers and entrepreneurs designing the next generation of high-tech tools, libraries are a nexus of technology, information resources, hands-on support, and incubator lab for possibilities. Libraries offer digital research materials, journals, magazines, computer classes, science fairs, book festivals, classes on starting businesses, and almost every type of programming imaginable.

TLA is launching Ideas Powered: It’s What We Do as a statewide public awareness campaign. TLA Executive Director Patricia Smith says, “As libraries continue adapting their services to changing communities, technologies, and expectations, the public now benefits from libraries that boast makerspaces, small business start-up mentoring, and multimedia production facilities (to name just a few services available today).

Texas public libraries alone serve over 24 million people, and university and school libraries add to that number. The public visits Texas libraries more than 100 million every year. The American Library Association’s 2016 State of America’s Libraries report shows that libraries of all types add value in five key areas of civic life - education, employment, entrepreneurship, empowerment and engagement.

“What libraries do reflects a truly diverse field of information work, representative of the variety and scope of libraries, librarians, and stakeholders in the state,” adds Mann. Librarian Melissa Baker of Montgomery County who also led the creation of the campaign notes, “Libraries today foster both human connection and access to new technology. In this constantly changing information environment, libraries are more vital than ever before.”

The Powered Libraries launch during the 2016 TLA Annual Conference in Houston at the George R. Brown Convention Center will introduce video trailers, resources, and campaign website for the sharing of ideas, capturing a sense of what libraries mean today, and offering Texans a chance to learn about and support their libraries.  

For more information about Ideas Powered, please visit www.poweredlibraries.org/about-us/.

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About the Texas Library Association

TLA is the largest state library association in the country with over 7,000 members who work in public, school, academic, and special libraries and who support educational institutions. TLA offers a wide range of services, including advocacy, continuing education, research, and public relations. To learn more about TLA, visit TLA’s website www.txla.org or call 512-328-1518.


Created on Apr 12, 2016 | Last updated June 22, 2016


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