TLACast • Volume 30 No. 1 • January 2011


Find out what your Texas colleagues are blogging about: TLA Member Blogs

Membership season is here. Be sure to renew your TLA membership by February 1 to be eligible to vote in this year’s TLA officer elections.

Library School Alumni Events at TLA 2011

Tickets and reservations required for these events may be secured through conference preregistration.

TWU School Alumni Reception
6:00 - 7:30 pm; $15
Four Seasons Hotel, 98 San Jacinto Boulevard

UNT Reception and Dinner
 6:00 - 9:00 pm; $30
Courtyard by Marriott Austin Downtown, 300 East 4th Street

UT-Austin SI Alumni & Friends Reception
6:30 - 8:00 pm; no charge
University of Texas at Austin, School of Information, 1616 Guadalupe Street.

UH-Clear Lake SLIS Dinner
6:30 - 8:30 pm; $25
Iron Cactus Mexican Grill, 600 Trinity Street

Libraries: The Breakfast of Champions!

In recognition of the work of Denton Public Library in promoting literacy, a new ALDI Distribution Center located in the city created a box of Raisin Bran cereal from the new specialty grocery distributor; this is an image of the back.


Diamond Level

BWI/Follett Library Resources


Media Source

Platinum Level

Baker & Taylor

Bound to Stay Bound



Gold Level

Davidson Titles

Gale Cengage Learning

Ingram Library Services 

Silver Level

Britannica Digital Learning

Brodart Company

EBSCO Information Services


Lee & Low Books

Mackin Library Media

Polaris Library Systems

Bronze Level

ABC-CLIO/Linworth Publishing

Bloomsbury/Walker Books for Young Readers

Escue & Associates

Garrett Book Company

Penguin Young Readers Group

Perma-Bound Books


Renaissance Learning

Rosen Publishing/
PowerKids Press

Star Book Sales

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The Library Story

The library is indispensible to me at this time inasmuch as I do not yet own a computer and am currently unemployed.

Libraries should get even more attention from the district. It’s incredible the amount of help they offer to all students & how much students’ studies actually improve thanks to the libraries.

I like to say “live at the library,” it is very helpful and a great place to get out of my dorm to study because everything is about getting school things done here.

Wow…you know a lot about computers.

The library is a great help for our family. We have many health problems and need sign language videos – books for our 2 year old. In these hard times what a blessing these things are free.

The library is my favorite place in the school.

 – Comments from library users this October during TLA’s Fall 2011 Library Snapshot Day

What is your library story? What do your students and customers say about your library?

As part of TLA’s legislative advocacy efforts, we are inviting all libraries to gather brief messages from their users about why they think the library is important. From January 17 through February 14, we are asking Texas patrons to write a note about how they use the library and why it is important to them personally. What benefit does it have on their lives? We ask library supporters to collect these messages and to come to Legislative Day to hand deliver these notes to legislative offices.

The purpose of this campaign is to get authentic customer/student comments about the real impact of libraries. While general feel-good messages are important, we need to hear real world examples and stories. Library supporters who attend Legislative Day on February 16 will have a unique mission: to carry these messages forward from constituents from across the state.

Downloadable postcards, survey links, and information are online.

If you are planning on coming to Legislative Day, please bring all your letters with you. If you cannot attend, please mail the letters you have by Tuesday, February 8 to the TLA office (to ensure that we can include them in our Legislative Day visits on February 16). All other notes you gather can be given to someone who will be attending Legislative Day or can be mailed directly to your representative’s office.

Check for the elected state officials who serve your library (base it on physical address) and you can also send your letters to the TLA delegate leader (doc) responsible for scheduling the visit to that representative.

Legislative Day

As librarians and lay supporters, you ARE our state’s champions for lifelong learning. We need your leadership and strength as never before. The state is about to begin hammering out the most difficult budget in memory. We’ve all read the news reports and dire predictions. The greatest danger we face, though, is the danger of silence.

We must unite to tell our story and make the public and elected officials understand that cutting library budgets harms people – it diminishes us individually and collectively. It makes us poorer in every way.

We have a mission in our professional and personal lives. We love libraries and believe in them – we have dedicated our passions and talents to these incredible and diverse institutions of public good.

You are all leaders of learning. And you are irreplaceable – your commitment and passion can move mountains. Please sign up now for TLA’s Legislative Day, February 16, 2011 in Austin.


  • Registration is free and open to members and non-members. Register online: If you need assistance registering, email
  • Hotel Information: Please be aware that you must reserve your own room. The TLA special rate for Feb. 15 and 16 is $145 for a single/double, $174 for triple, and $199 for a quad. The firm hotel deadline is January 20, 2011.

To make a reservation, call the Hyatt (512/477-1234 or 800/223-1234) and ask for the Texas Library Association group rate. Or reserve online.

  • Legislative Day Schedule: 
    • Full Delegate Training, Tues. Feb 15, 2011 from 7 pm to 9 pm
    • Abbreviated Training, Wed. Feb. 16, 2011 from 8 am to 9 am
    • Legislator visits will be on Wed., Feb. 16, 2011
    • Reception at the Texas State Library, Wed., Feb. 16, 2011: 5:30 to 6:30 pm.
  • Logistics: All visits will be coordinated by TLA Delegate Leaders.

More on Legislative Day: • More on Advocacy and Issues:


Libraries Crossing Boundaries: Bibliotecas Cruzando Fronteras

Think live music, 6th Street, the technology capitol of the state, fabulous museums and restaurants, and a Rally at the Capitol for the history books! The Texas Library Association’s annual conference will once again take place in Austin. The Live Music Capitol of the World (as the city modestly bills itself) will welcome about 8,000 of your friends and colleagues between April 12 and 15, 2011. 

This year’s general session speakers include actress, children’s advocate, and best-selling children’s author Jamie Lee Curtis and New York Times best-selling author and humanitarian Greg Mortenson (co-founder of Pennies for Peace, a program to build schools in Pakistan and Afghanistan). Daniel Handler (a.k.a. Lemony Snicket) and Maira Kalman will close out the conference on Friday, April 15. Authors Diane Mott Davidson, Richard Peck, and Jacqueline Winspear will be the opening luncheon speakers. Other speakers include epatient Dave Bronkhardt, Alan Sitomer, Ed Spicer, Lee LeFever, Jessamyn West, Steven Bell, and Megan Oakleaf.

Be sure to bring your favorite red outfit to conference as, once again, the library community gathers to RALLY FOR TEXAS LIBRARIES. We’ll have drummers, elected officials, hundreds of signs, and – best of all – thousands of cheering supporters speaking out for libraries. We will not be silent; we will not stand by; and we will not abandon our duty to speak out for the people and students we serve!

Conference Registration is Live! Want the best rates? Be sure to register early and be sure to register online for our reduced rates. Need to pay by check? Our print-friendly registration form (pdf) is available online as well as in the TLA Conference Printed Program to be mailed in early February. A PDF version of the schedule is linked from the conference site.

One Book One Conference: Grab a cup of coffee, bring a friend, and share in TLA’s “book club.” This year’s One Book One Conference selection is The Night Bookmobile by Audrey Niffenegger. A graphic novel selected by popular vote by our membership, the work sets the stage for a lively forum and great opportunity to make new friends. Read the selection before conference and lend your thoughts to a stimulating discussion with your fellow librarians. Robert Weiner and panel will lead our conference conversation on this year’s intriguing selection. (Friday, April 15, 10:00 - 11:50 am)

1001 Great Ideas: Interact with colleagues as you discover new ideas and innovative techniques to take back to your workplace. In this dynamic and informal session, participants will move among tabletop presentations showcasing best practices in diversity, library operations, and other services representing all library types. Refreshments and cash bar provided. (Tuesday, April 12, 4:00 - 5:30 pm)              

Book Cart Drill Team: Calling all you book cart fans out there: It’s time to spruce up your ride, don unique bibliographic garb, and rev up your engines for our Annual Book Cart Drill Team Competition. The winner of the event will be invited to participate at the national championships this summer at ALA. So grab a posse of your library cohorts and enter this spirited competition that shows librarians can make even a BOOK CART tell a story! (Thursday, April 14, 5:40 - 6:20 pm)

Social Media: TLA is offering a round of dynamic opportunities for librarians to showcase their talents and enthusiasm.

  • First up, we’ll sponsor a video contest. A $250 cash prize will go to the winning entry. The contest is open to all TLA members: groups and individuals, students, and those working in the profession in all types of libraries. The videos must be no more than two minutes in length and connect to the 2011 conference theme, Libraries: Crossing Boundaries/Bibliotecas: Cruzando Fronteras. The videos should be uploaded to TLA’s YouTube Channel by Tuesday, March 1st; and selected videos will be broadcast to conference attendees prior to the General Session. So, don’t miss your opportunity to showcase the Cecil B. DeMille in you!
  • We’ll also feature TLA’s Roving Reporters again this year. They will travel the conference halls to get feedback from attendees and capture a taste of conference life. Become a star! If you are interested in being a Roving Reporter, please contact Gloria Meraz (
  • Tweet Up with TLA! We are expanding our offerings of Tweet Ups this year. Tweet Ups are informal gatherings that are announced via tweets. We’ll tweet the locations and times for informal interviews and discussions with speakers and authors. This venue is a great way to continue conversations outside of the formal sessions. The Tweet Ups will be led by TLA’s Social Media Committee; you can attend to listen to more fascinating talk, or you can join the conversation if you’d like. Follow TLA’s tweets (@TXLA) to learn more.

Conference Mobile App: We are pleased to offer a conference schedule application with increased functionality that will be available as an app on multiple mobile platforms. This application will enable attendees with a web-enabled phone or other mobile device to access their schedules while on the go and receive real-time updates to sessions and author events. It will also offer Twitter and Flickr stream for conference related events.

Strong Libraries, Strong Scores: This Texas mini-conference for school administrators and trustees helps raise awareness of the school library’s role in increasing student achievement. School librarians are encouraged to nominate their school administrators and trustees to attend this important conference within a conference. The nomination deadline is January 31 for early notification (February 15); no administrators will be turned down, however, and nominations can be accepted through March 18. State Commissioner of Education Robert Scott has accepted TLA’s invitation to attend this year. The event will be held at the Austin Hilton on Wednesday, April 13, and participants may attend any or all of the TLA Annual Conference, April 12 - April 15 at the Austin Convention Center, including the opening general session on Wednesday morning and the exciting TLA exhibit hall. 

Librarians Saving Lives: In TLA’s campaign to give back to our communities, we will be hosting a blood drive at conference. The Central Texas Blood and Tissue Center will set up a special area in the convention center on Thursday, April 14, for volunteers who want to offer hope and a chance for life to others in need. Additional information, including a sign-up sheet, will be posted on the TLA conference website by March 1.

Library Snapshot Day

During October, 746 libraries participated in TLA’s fall Texas Library Snapshot Day. This event offers the library community an opportunity to document a day in the life of their library. From statistics about visitors and circulation to keeping track of why people come to the library, information gathered on Library Snapshot Day provides the public and decision-makers with a close-up lens to the daily contributions of Texas libraries.

This fall, about 10% of Texas libraries participated in the event. Libraries could select any single day in October and designate it as Library Snapshot Day. Many libraries sent out press releases and information to the public to inform them about Snapshot Day and invite them to stop by for programs, to check out a book, or just to say hello. Visit TLA’s Snapshot Day Flickr site ( to see the hundreds of photos uploaded during the event.

The responding libraries reported:

  • 284,594 visited the library (at 10% of libraries – a statewide estimate of 2.8 million people visit Texas libraries daily)
  • More than 70,000 people used computers in libraries (at 10% of all libraries – a statewide estimate of 700,000 people use computers in libraries every day)
  • 303,861 items circulated (at 10% of all libraries – a statewide estimate of 3 million items are checked out every day)
  • More than 600,000 hits to library Web pages (at 10% of all libraries – a statewide estimate of 6 million Web hits to Texas library webpages)
  • 126,362 kids participated in library programs (at 10% of all libraries – a statewide estimate of 1.2 million kids attend library programs every day)
  • 134,637 teens participated in library programs (at 10% of all libraries – a statewide estimate of 1.34 million teens attend library programs every day)
  • Almost 10,700 adults participated in library programs (at 10% of all libraries – a statewide estimate of 107,000 adults attend library programs every day)

Legislative Update

The 82nd Legislature has convened. This session, the state assembly will deal with redistricting and a budget deficit of about $27 billion. The situation for library programs in particularly precarious. In addition to cuts sustained in the current biennium, the proposed 10% cut for next biennium may well affect all areas of library services and instruction. 

At the 10% level, the Texas Education Agency (TEA) would need to cut about $261 million. One of the areas highlighted for reductions is the Technology Allotment, which is the source of funds for the K-12 database program for school libraries. At this time, it is unclear whether a cut to that program would result in a reduction to the actual $2.5 million TEA transfers to the State Library for support of that resource sharing initiative.

The State Library’s total proposed cut of state funds amounts to about $3.880 million. If the state does make this cut, the State Library reported in its Legislative Appropriations Request (i.e., the official budget proposal submitted by the agency to the state) that a reduction in state support of library services would result in the agency's inability to meet the full terms of the federal government’s requirement of maintenance of state funding for eligibility of federal dollars. In short, if we lose state money, we will also lose an additional amount (up to $2.9 million for just 2012 and 2013) of federal dollars. While all areas of the agency will be subject to reduction at the 10% level, library services by far will bear the brunt of the reductions as library programs (including TexShare, Loan Star Libraries, and System grants) have the largest pool of funds not tied to staff at the state level.

CE Corner

Visit the website to register for these free webinars.

The  eBook Revolution
Downloadable content is the hot topic in libraries. While libraries are already providing many downloadable resources, publishing and copyright issues loom large – and potentially limiting for libraries of all types.  Be sure to register for a follow-up webinar by Shirley, Plumer, and Waukechon on January 18, 2011.  Learn more about ebooks, the current market, opportunities, challenges, and the library arena. The free webinar will be held at 2pm Central Standard Time. One hour of CE credit will be offered.

Faculty-Librarian Collaborations at the University of Texas at Austin
Join Roxanne Bogucka and Michele Ostrow on January 20, 2011 for a webinar on academic faculty and librarian collaborations. Learn more about their ongoing projects and how they are working to embed library services and programming into courses throughout the university. Bogucka covers how to identify and work faculty for extracurricular programming and identifying content to incorporate into collaborative programming. Ostrow will cover methods for collaborating with faculty to integrate information literacy into freshmen level courses and will discuss approaches that for getting information literacy written into curriculum at the department, school or university level.  The webinar will be held at 10am Central Standard Time. One hour of CE credit will be offered.

Collaborating for Texas Work Skills Development
Join TWDL team members on February 22, 2011 for a webinar on this far-reaching program. Learn more about current and forthcoming training and resources, as well as discovering ways to market the library’s role in workforce development.  The webinar will be held at 2 pm Central Standard Time. One hour of CE credit will be offered.

Have School Libraries Been Stamped with an Expiration Date?
Join Marty Rossi on February 24, 2011 for a webinar on how school librarians can integrate and leverage technology to improve the learning process.  Learn more about the issues identified in the Speak Up Survey and what technology resources and tools are available to encourage connections with teachers and engage students. The webinar will be held at 3:30 pm Central Standard Time. One hour of CE credit will be offered.

TLA Executive Board Elections


Sherilyn Bird, Texas Woman’s University
Joan Heath, Texas State University

Representative-at-Large (Other)

Stephanie Fulton, University of Texas MD Anderson Center
April Kessler, University of Texas Libraries

Representative-at-Large (School)

To Be Announced
Demetria Williams, Houston ISD


Jesús Campos, South Texas College
Peter Cortez, UT Pan American

Awards, Scholarships, Stipends, & Grants

LIRT Devin Zimmerman Conference Stipend: The TLA Library Instruction Round Table (LIRT) is offering a $400 stipend for a librarian involved in library instruction to attend the 2011 TLA Annual Conference. Eligible applicants must be employed as a professional librarian in a Texas library, must be involved in library instruction activities, and must have no more than two years’ experience in library instruction. The recipient of the stipend must also agree to apply part of the stipend to membership in TLA, if not already a member, agree to become a member of the Library Instruction Round Table, if not already a member, and agree to attend and be recognized at LIRT's annual business meeting at the TLA conference. The recipient must also submit a report and evaluation on the TLA conference and serve on next year's stipend selection committee. Application deadline is February 13. Visit the LIRT Awards page for more information.

Deadlines Approaching: Apply! Nominate!

Texas Media Awards: Entries are due on January 14.

TLA Awards: Nominations, letters of reference, and supporting documentation are due on January 15.

Leadership development Institute: Want to be a TALL Texan? Apply by January 21 to be part of the 2011 class.

TLA Grants, Scholarships, and Stipends: Applications and references are due on January 31.

TLA Branding Iron PR Awards: Nominations are due February 1.

Highsmith Library Awards: Applications are due February 1.

Visit the TLA AWARDS page to access information about additional awards, grants, stipends, and scholarships offered through TLA units and institutional partners.

Texas Technology Trends

It’s time for the TLA ATRT annual technology survey.

  • Are desktops really an endangered species?
  • Is your home joining the Internet of things (TV, garage doors, security webcams, refrigerators, and more on your home network)?
  • Has your catalog been optimized for smartphones and tablets?
  • Why should I know about Gingerbread and Honeycomb? (Sorry, not the foods.)
  • Are you offering titles for Nook, Color Nook, Sony Touch, Sony Daily, or other eBook readers?
  • Do you have a Flip or Bloggie to use at library events?
  • Is our patron’s attention span really approaching that of instant oatmeal (due to data overload from all directions)?
  • What trends are you addressing at your library?

Please send any suggestions for the Spring 2011 Automation and Technology Round Table Texas Libraries Top Technology Trends Survey to Todd Humble (


Advocacy Training for Public Libraries

The Public Library Association (PLA) will launch Turning the Page 2.0, on Tuesday, April 12, at the Texas Library Association Annual Conference. This FREE half-day pre-conference and subsequent six-week training is generously supported by the Bill & Melinda Gates Foundation.

Turning the Page 2.0 is an extension of the popular and successful Turning the Page: Building Your Library Community program previously offered by PLA. The 2.0 training addresses the same core issues of advocacy, communications, and relationship building in a convenient blended-learning format.

Following the initial kick-off at conference (attendance is not required, but is suggested – it’s fun!), participants will undertake a six-week course of synchronous and asynchronous online work. Once a week PLA–trained facilitators will lead a one-hour webinar, providing an opportunity for live instruction and collaboration. In between each webinar meeting, participants will complete assigned modules of Turning the Page online, a dynamic program of active learning. Facilitators will also be available to answer questions off-line. 

Participants will choose an advocacy goal for their library and then be guided through the creation of an advocacy work plan. Highly interactive units cover topics such as creating and telling your library story, building relationships with key decision makers, project management, and making the all-important ask.

Registration for this free blended learning program is open to all public librarians, library staff, and library supporters including board members, Friends, and local officials. Libraries are encouraged to complete Turning the Page 2.0 with an advocacy team that works through the program together.

For more information about Turning the Page 2.0, please email See TLA’s conference program for preconference information.

Zavala foyerTSLAC Zavala Building Rededicated

More than 300 people, including legislative and philanthropic leaders, attended the Texas State Library and Archives Commission’s rededication of the renovated Lorenzo de Zavala State Archives and Library Building (foyer shown at left) on Friday, November 12. The clouds parted and the sun came out just in time for the McCallum High School Band Wind Ensemble to serenade the audience before opening remarks by agency Director and Librarian Peggy D. Rudd and commission Chairman Sandra J. Pickett.

“I believe that if the Texas State Library and Archives did not exist, Texas would be poorer,” Rudd added. “We advocate for the essential place of libraries and archives in our society. We champion open government through effective records management. We meet the reading needs of Texans with disabilities. And we are a part of the great conversation about Texas history.”

ATPE Foundation Literacy Grant

The ATPE Foundation’s Beth Ann Rogers Literacy Initiative Grant will once again award five $1,000 grants to Texas public school libraries to purchase literacy materials and modernize resources. The deadline for applications is February 1, 2011.

Thinking Big About Advocacy Contest

YALSA's Thinking Big About Advocacy Task Force is sponsoring a contest designed to recognize the advocacy work performed by YALSA members at public or secondary school libraries (middle, junior high, or high school), and empower others to follow their lead. Following the application process, one first place winner will receive $500 to use towards their YA programs, and four runners-up will each receive $100 to use toward their YA programs. Applications can be downloaded and are due February 1.

Win Tickets to ALA’s Children’s Literature Banquet

Marshall Cavendish is again donating tickets for TLA NMRT members to attend the Newbery/Caldecott/Wilder Banquet at the ALA conference this summer. Any NMRT member who is not currently serving on the Marshall Cavendish Award Committee may enter. Just write a short essay (around 250 words) telling us why you want to attend the Newbery/Caldecott/Wilder Banquet and how you feel you would benefit.

Submit your information and essay on the NMRT Award page by Friday, May 21st. For more information, contact the award committee chair, Alexandra Tyle-Annen.

Names in the News

  • George and Virginia Haynie Gause are historians, librarians, and curators of public programming in the Rio Grande Valley. Long-time employees at the University of Texas-Pan American Library, the couple was recognized for their 30 years of dedication to recovering the history of the Lower Rio Grande Valley and organizing impactful community and cultural events.
  • Christopher Jowaisis, formerly with the Texas State Library and Archives Commission and the Gates Foundation, is now TLA's Technology Specialist.
  • As of October 1, Tanya Tullos retired from ESC 4.
  • Two Texas librarians – school librarian Doug Valentine and university librarian Stefanie Wittenbach – have been named among the 10 winners of the 2010 Carnegie Corporation of New York/New York Times I Love My Librarian Award.
  • Mark Tucker has announced his retirement next year as library director at ACU. 


  • Barbara Houston passed away last fall.
  • Victor Jeffress passed away in September.
Created on Jan 10, 2011 | Last updated February 11, 2011